Term and notice
- Fixed term stated clearly (be wary of anything over 12 months)
- Notice period you can live with, typically 30 days
- No automatic renewal without your agreement
Account ownership and access
- The account is registered in your name with your ID
- You keep full login access at all times
- Passwords are returned or reset when you leave
- No claim over your persona name after you leave
Payments
- Commission percentage and whether it’s on gross or net
- Payouts go to your bank account, not theirs
- When and how the agency invoices you
- No upfront, setup or “training” fees
- Any other costs listed explicitly
Content and boundaries
- Your boundaries written into the agreement
- Content ownership stays with you
- What happens to unreleased content if you leave
Exit
- What happens to ongoing commission after you leave
- No penalties for leaving at the end of notice
- A clean handover of social accounts built for you
This checklist is general guidance, not legal advice. If a contract worries you, a UK solicitor can review it for a modest fixed fee.